On-Page SEO Basics and Advanced Techniques 2016

on page seo basics and advanced techniques 2016

The word “SEO” stands for “Search Engine Optimization”. This single word is the key factor for your website/blog success.

Search engines like Google, Yahoo, Opera, Bing, Yandex, Lycos etc are reliable sources for people to gather information on any query/topic. They are used by billions of web users for data mining. So, it is necessary for a website to optimize their web/blog to appear in higher search visibility for queries/searches relevant to their web pages.


For e.g.: – If I am running a blog on SEO then my primary focus is to improve my blog’s appearance in all relevant searches related to SEO.

This can be done by optimizing our website to meet the search engine’s guidelines. A website with excellent On-Page SEO score will lead the search result table while for others it will remain a dream.

SEO is not a difficult task as making a construction site but you will need to put your efforts in the right path to taste success. I will help you in touching the highest feet.


Read: What not to do in Blogging


Here is the list of all basic, advanced, and latest on-page SEO techniques to follow in 2016: –

Focus on quality Content

Let us understand the importance of content with a real life example.

E.g.: – Imagine you visit a restaurant and ordered food. You will eat it and make your decision about the food quality. If you liked the food item then you will surely visit that restaurant again otherwise end up in the first meet.

In this example, the content is food. You are the eater. Similarly, your website content is a recipe for your customers and they will make their decision about the quality by reading it.

So, you will need to produce quality content. If you maintain content quality and help users in troubleshooting their queries then do like your article. It will turn into engagements and organic social share. Engagement is the essential search engine ranking factor.

Do take care of grammar mistakes. Proofread content before making it live. Leave no space to error because it will lower your web page quality score and affect search engine ranking.

Produce plagiarism free content

A duplicate content is a poison for your website. If search engine found duplicate content on your website then they will not index your web pages. If they do not crawl your web pages then forget top rankings.

So, always produce unique and fresh content for your customers. Also, remember to cite author/web page link, if you are taking reference of other’s work in your article. Giving a reference to the original source never count as plagiarism.

Do keyword research

Keyword research is the base of SEO. You will need to collect keyword phrases and queries that users searches to find content relevant to your website/blog. Use Google Keyword planner, SEMRush etc keyword planner tools and perform a deep research.

Find out potential keywords generating high and moderate traffic. Also, collect keywords having low competition and keyword volume.

Do natural keyword placement in the article

Once you finish keyword research and collected the set of keywords then start merging it in your article. Add keywords naturally such that the sentence should make a sense.

Keyword density

Keyword density was one of the best influential factors to rank web pages. Many bloggers had used 3-5% keywords density by flooding keywords in the article and got top notched ranking in the Google.

But, keyword flooding is not a vital factor in ranking your web page. Now, you will need to improve keyword density by using variants. Keep it up to 1-2% and get better results.

Keyword in article/web page title

An idle size of web page title is 70 characters. Use these 70 characters and create an irresistible article title that should gather user’s attention. Place the keyword in the title and make it search engine friendly.

Keyword in Meta description

Write a stunning 156 character Meta description for your article. Meta description is a short paragraph that describes your content. Search engine feeds it along with URL, and title to the users. It helps users in decision making and forces them to click. Add keyword in the Meta description.

Keyword in First and last paragraph

Many new bloggers forget writing Meta description. In that case, search engines use your first paragraph to feed in search results. Try to keep keywords in the first or second sentence because search engine feeds only 156 characters to the users.

Add keywords to headings

Use HTML tags like h1, h2, h3, h4, h5, and H6 to write killer headings. Place keywords in your headings. It will improve keyword density and SEO score.

Add images and allocate keywords to “Alt” image title

Images are used by webmasters to boost engagement and deliver messages effectively. Use Image “ALT” HTML tag and place keyword inside it. It will place your visual content in top search engine image rankings. Also, it boosts the probability of organic traffic.

Mobile optimization

Google has cleared its view about mobile rankings. A website should be responsive and platform-friendly to get higher mobile search rankings. So, you should optimize your mobile website design for mobile and tablet views.

Page speed

Page speed is also a critical factor in getting higher search engine ranking visibility. A web page with faster page loading time will get higher search engine ranking. Make WebPages lighter and enjoy higher rankings.

Use Accelerated Mobile Page (AMP), DNS-Prefetch etc optimization techniques to lighter page speed. You can achieve even better page speed by reducing CSS, and JavaScript.

Multi-lingual content

Google is implementing various new methods to offer reliable services. Open Google in your mobile and search any query. You will get an option to get results either in English or your regional language.

To reduce traffic distribution, you should offer content in multiple languages. Make a list of Targeted locations and offer helpful resources to people in their desired language.

Internal linking

The shark of Search engine industry “Google” has made quite changes to the algorithm. Now, they focus on good interlinking structure rather than backlink volume and chain.

Internal linking is a technique of linking internal pages with one another. You can use keyword variants for linking pages. Make a deep structure and experience a new change in the SEO world.

This is all about on-Page SEO. Hope you enjoyed the article. If you think, I forget any point then please do mention in the comment and let I add it to the list.


Read: How to Properly Interlink Posts in WordPress



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